Illustration is a core strength of my design practice, valued for its versatility, scalability, and ability to communicate complex ideas with clarity. I create both vector and raster-based illustrations using tools such as Adobe Illustrator, Photoshop, and Figma, tailoring each solution to the needs of the project. Below is a selection of recent illustration work, reflecting a range of styles and applications across marketing campaigns, website graphics, and editorial content.

Product Illustrations at Striveworks

Goal

Create a suite of high-quality, brand-aligned product illustrations for the Striveworks Chariot platform to replace low-resolution screenshots and better resonate with a technical audience.

Process

Collaborated with the product team to understand complex platform features, then used Figma and Illustrator to design abstracted, future-proof illustrations. I emphasized brand colors and minimalism to convey the power of machine learning while maintaining visual clarity and flexibility for evolving UI.

Outcome

Delivered a polished, consistent illustration system that elevated the brand, enhanced marketing materials, and was easily repurposed across channels like sales collateral, social media, and blog content.

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A New Illustration System at JumpCloud

Goal

My objective was to establish a scalable and cohesive illustration system for JumpCloud, supporting the company’s growth and enhancing the integration of product visuals across key marketing channels including web, advertising, and social media.

Process

I worked closely with the product team to gain a deep understanding of the platform’s core features, then aligned those insights with marketing priorities to determine where visual storytelling could be most impactful. I developed a soft, minimalistic illustration style inspired by the product’s UI, and systematically reworked stock assets into custom illustrations and iconography tailored for multi-channel use.

Outcome

The new visual system contributed to improved ad performance, enabling more strategic allocation of marketing spend. Additionally, I created a centralized asset library from the newly developed illustrations, providing teams across the organization with consistent, on-brand visual resources.

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Other Corporate and Tech Illustrations

These illustrations highlight a range of design applications including iconography, abstract UI elements, and modified stock assets tailored to fit established visual guidelines. The work spans multiple formats such as digital ads, websites, sales collateral, and social media content. Most illustrations were created in Adobe Illustrator and Photoshop.

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Austin Art in Public Places Library Mural Pitch

The We Are Austin library mural pitch was inspired by the Austin Art in Public Places call for public artwork to bring life to branch libraries around the city. This mural pitch celebrates everything about Austin and includes a rendering of the mural on the Old Quarry Branch library (above). I created the mural design and mural rendering using Photoshop and Illustrator.

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Hill Country Landscape

This commission imagined a moonlit landscape in the Texas Hill Country using a sketch of an old oak tree in Fredericksburg, TX. The tree and landscaping comprise thousands of vector brush strokes, overlapping textures, patterns, gradients, and masks.

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