The following marketing assets were tailored for B2B, B2C, and B2G sales for various companies. These materials build thought leadership, introduce new product features, and drive prospects through the sales funnel. I used mostly Illustrator, Photoshop, and InDesign to create them.
Jump to different marketing designs below:
- Sales and Marketing Collateral
- Diagrams & Infographics
- PlayStation Vue Advertising
- JumpCloud Advertising
Sales and Marketing Collateral
I design sales and marketing collateral that balances clear communication with strong visual hierarchy. From one-page datasheets to multi-page product briefs and whitepapers, I focus on layout, branding, and structure to support content without overwhelming it. I often collaborate across sales, customer service, and product teams teams to refine messaging and ensure accuracy, creating supporting visuals like diagrams, illustrations, and iconography along the way. I typically use InDesign for layout, with Illustrator, Photoshop, and Figma for custom graphics.
Diagrams & Infographics
I enjoy distilling complex information into visual form. It is a fun challenge and audiences generally find it more interesting to consume data visually than other types of marketing collateral. Infographics are a great way to say a lot with very little copy. The infographics below were selected to show a range of styles and data types.
I also create workflow diagrams such as the ones below. I worked with product, sales, and marketing teams to generate the workflow steps and then I visually cleaned them up so they are succinct, on-brand, and edifying.
PlayStation Vue Advertising
Goal
Design and deliver a high volume of branded ad campaigns, customer notifications, and service announcements for PlayStation Vue to engage paid and potential subscribers across multiple digital platforms.
Process
Collaborated with internal and external teams using Trello for project management while designing in Photoshop and Illustrator. Developed ad templates to streamline production and customized creative for high-profile events such as the Olympics, the Super Bowl, and national elections.
Outcome
Successfully produced over 2,000 targeted ad campaigns for a range of media networks. Ad coverage was nationwide and reached millions of ad views, increasing brand visibility and driving engagement across the PlayStation UI and in-app environments.
JumpCloud Advertising
Goal
Support seven-figure marketing campaigns for JumpCloud by designing digital ads that connect with IT administrators, promote marketing resources, and strengthen the brand’s position as a thought leader in the identity and access management space.
Process
Created paid and organic ad sets for social media and the Google Display Network using Photoshop, Illustrator, Figma, and After Effects. Collaborated with the team to continuously A/B test designs, using engagement metrics to refine creative strategies and improve performance.
Outcome
Successfully iterated ad designs based on testing insights, increasing engagement with target audiences and helping scale JumpCloud’s visibility and credibility in the SaaS and IT admin markets.
Peter Hackmann 