Core Competencies
I am a strategic and creative visual designer with 10+ years of experience crafting brand identities, leading design initiatives, and executing high-impact assets across tech, SaaS, and entertainment.
- Brand Leadership & Strategy
- Art Direction & Creative Oversight
- Design Systems & Documentation
- Visual Identity Development
- Vendor & Contractor Management
Senior Graphic Designer
Striveworks, AI/ML Ops Startup, 2023-2024
- Led all visual design and brand efforts for a rapidly growing AI/ML platform, shaping a consistent identity across all customer touchpoints.
- Introduced scalable brand systems and led creation of cohesive digital assets, event materials, and motion content.
- Directed external contractors, aligning their output with the brand vision and standards.
- Collaborated directly with leadership, product, and marketing to align creative work with business goals.
- Played a pivotal role in refining brand positioning through visual storytelling and design strategy.
Graphic Designer
JumpCloud, Identity Access Management SaaS, 2021-2023
- Contributed to brand evolution and campaign strategy, producing multi-platform visual assets.
- Designed original illustrations and motion graphics to enhance brand narratives and user engagement, including in advertising campaigns.
- Worked with internal stakeholders and external partners to deliver scalable, brand-consistent marketing collateral.
- Authored first design documentation and developed efficient asset workflows across teams.
Senior Graphic Designer, Production Designer
Sony PlayStation™Vue, Streaming TV Service, 2016-2020
- Ensured visual consistency across 1,000+ channel launches and 2,000+ ad placements.
- Partnered with developers and UX teams to improve metadata-driven UI and visual hierarchy.
- Delivered creative content under tight timelines while maintaining high brand standards.
Media Manager & Production Coordinator
Brick and Mortar Media (BAMM.tv), Music Video Agency, 2013-2016
- Managed production and post-production for recorded live music performances.
- Managed bilingual creative projects and led video distribution across digital platforms.
- Built digital asset management system and oversaw cross-platform branding for clients in the Mexican market.
Communications Apprentice
UN Environment Programme (UNEP), 2010
- Assisted Communications Director of the UNEP Finance Initiative (UNEPFI) with press releases, member emails, and internal communications.
- Produced and directed a promo video at the UNEPFI signatory meeting in Geneva with representatives of the banking and finance industries.
Education
2012
MA Film Studies
King’s College, University of London
Graduated with best final result in cohort.
2010
BSc Radio-Television-Film
Included a year studying at the University of Navarra, Pamplona, Spain. Graduated with a 3.8 GPA.
2005
Pratt Institute
Brooklyn, NY
Studied graphic design and art history. Transferred to UT Austin in 2007.
Video Work
UNEP Finance Initiative Interviews
As part of a Communications Apprenticeship with the United Nations Environment Programme Finance Initiative, I produced, directed, and edited a series of interviews of members of the global finance industry about the 2008 financial crash, as well as how to lay the financial groundwork for a sustainable future.
Commercial Production
I’ve worked on a wide range of commercial productions, from corporate video to Hollywood cinema. Notable shoots include working as a production assistant on Terrence Malick’s Tree of Life, SpikeTV’s All-Access Weekly at SXSW, and MTV’s Woodie Awards, as well as a production coordinator for the intro on A&E’s Modern Dads.
Music Video Production
From pre-production to distribution, music videos form a solid part of my production experience. Working with Brick and Mortar Media and independently with artists, my roles have included director, assistant director, editor, production coordinator, and post-production manager working with artists like Blackbird Blackbird, The Ghost Wolves, and DLRN.
The Package (short) – Director, producer, editor
What started out as a grad school experiment turned into a fun and productive project. Scribbled notes in a film class later served as the basis for this exercise in moviemaking with a small crew and a crowdsourced budget. A day-in-the-life, ethereal short, The Package features a lonely woman wandering around London with a strange box. After entering in a lot of festivals, it was accepted to the 2012 London Independent Film Festival.
Peter Hackmann 